What is Digital Transformation?

I have been in the digital marketing industry for many years now, however, I have never fully understood what the term Digital Transformtion actually stood for. 

Yes, I understand that business is changing and that digital tools are being introduced to companies. But still, it did not ring that bell with me.

So eventually I came up with my own explanation that worked for me. And here it is:

Digital Transformation stands for teaching businesses how to do business online and how to combine it with their traditional ways of doing business.

I think the above statement is simple and rather accurate.

With the rise of social media and online search engines, the attention of potential clients has shifted online. 

Businesses depend on the attention of people and are now joining the race to transform digitally.

However, in order to succeed online, your business will need new tools, new skills and new ways of seeing things.

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