Facebook advertising has really revolutionized digital marketing because it allows us to target different audiences based on interests and demographics like never before. By interacting with content on the Facebook platform, users can now be associated with specific topical interests. The disclosed profile information on the social platform allows for laser-sharp demographic targeting.
The reach of the Facebook platform is global so that international companies can build out global lead generation and branding campaigns. The tools made available to the advertiser such as the Facebook remarketing pixel and the Facebook Business Manager made this form of online advertising a profession of its own.
The combination of the interest-based paid advertising, content marketing and the viral social elements of Facebook made this form of reaching out to the target audience a critical component of any digital strategy.