Remarketing or retargeting, are marketing techniques that only become available with the rise of the internet. Remarketing allows you show a targeted advertising message to people that have visited your website or a specific section of your website. Conversion rates on warm web traffic are known to be much higher and a remarketing component absolutely has to be part of your digital marketing strategy.
Multiple touch points
Most people need to interact with your offer multiple times before actually considering to take an action. This is also something called conversion cycle. It gets a little more complicated when you take competitors into account that are also actively promoting their offer. It is therefore important to be able to reach a prospective client during that conversion cycle. When an email address is not available, however, it is possible to target this warm audience with remarketing ads in order to either stay top-of-mind, to educated or simply remind of your offer.